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Frappés - New Product Launch

This is one of my favourite product launches I have worked for Tim Hortons. There is a different look and feel to the assets, yet still feels like bang on brand. It really stands out against the other marketing pieces. 

The assets I produced for this campaign take on a pastel background that I designed specifically for the campaign. 

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Early ideas for the background of the product launch project and initial headline idea.

Early concepts for the project showing cold beverages

Here are some early social media ideas I had for the project. On the right are taste cards to allow customers to understand flavour profiles.

Social media concepts to promote the new cold drinks.

Digital billboard along a high-traffic road in London.

Digital billboad showing to cold drinks on a pastel background.

Here is the finalised sales kiosk design and social media posts showing content from a photoshoot for the project.

An image of two drinks on a sales kiosk promotional panel and two social media posts showing cold drinks.

This image shows an in-store marketing piece. It was designed to educate the viewer on the new range and an existing range in the same category.

Here is a mocked up trifold table talker showing cold drinks and the trifold's flat plan

Mockup of a OOH piece. Designed to educate and entice.

Final version of a poster highlighting four cold drinks zoomed right in and a mocked up version outside at the bottom of stairs

This image shows the carousel social media post I designed to introduce the new range. The viewer can scroll through to view the new Frappé range.

An Instagram carousel post showing four cold drinks with cream.

A large-format design I produced for the campaign, these are located on the grounds of the restaurant and used to entice traffic.

A roadside banner showing two cold drinks with indulgent looking cream toppings.
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