Digital Fundraising Campaign
Game Over for Brain Tumours
This page shows early concepts and finalised designs for a digital fundraising campaign for The Brain Tumour Charity. The challenge with this project was to be able to appeal to a younger demographic and to create a visual identity without being able to shoot any new images due to COVID-19.
Finalised digital fundraising pack for the campaign.
Initial concepts for a headline lockup for the project.
This shows and slightly alternative path. A more gestural and hand drawn approach
Further development work on the second pathway.
Development of the retro gaming concept.
Final title of the campaign designed into a lockup. Illustrations I created for the campaign and supporting text.
Email design I created to the left and social media assets on the right.
A Facebook paid social media advert. A carousel made up of four slides.