Digital Campaign - Fundraising | Stew art and design

Digital Fundraising Campaign

Game Over for Brain Tumours

This page shows early concepts and finalised designs for a digital fundraising campaign for The Brain Tumour Charity. The challenge with this project was to be able to appeal to a younger demographic and to create a visual identity without being able to shoot any new images due to COVID-19.

Finalised digital fundraising pack for the campaign.

Shows three mock-ups of a illustrative fundraising guide with influences of retro gaming.

Initial concepts for a headline lockup for the project.

early ideas for the digital campaign, the theme is retro gaming that will appeal to a youthful demographic

This shows and slightly alternative path. A more gestural and hand drawn approach

Early concepts with illustrations drawn over photography using bright colours.

Further development work on the second pathway.

illustrations and bright colours on photography.

Development of the retro gaming concept.

Illustrations with an influence of retro games as social media posts.

Final title of the campaign designed into a lockup. Illustrations I created for the campaign and supporting text.

Email design I created to the left and social media assets on the right.

Email design for the campaign on the left and illustrative retro gaming graphic social media posts on the right

A Facebook paid social media advert. A carousel made up of four slides.