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Concept Piece - Breakfast Offer

I'm always looking for ways to improve and develop pieces, and I don't want to be stuck in the status quo. Below is a project I worked on to show how advertisements could be improved.

Initial concepts for a headline lockup for the project.

Two logo concepts for a breafast offer - breakfast meal deal £3.79

Initial concepts for a headline lockup for the project.

experiements with headline teaxt. Rise and Dine, Love Mornings with a Tims, and start the day with a Tims.

Here are some of the first pieces of development.

Early ideas for the project. The posters here have different backgrounds and different text. All three posters show two breakfasr muffins and a hot drink

Further development work, there was a feeling that the look was heading too far from the brand's visual identity.

Posters with red backgrounds with a latte, muffin and hash brown. Both posters advertise the breakfast offer of 3.79

Banner concepts for the breakfast offer

Printed banners for the breakfast offer on red backgrounds and showing a muffin, hashbrown and latte.

Digital out-of-home (DOOH) mock up for one of the headlines.

breakfast concept.16.jpg

More concepts to see how the designs could transfer to
non-traditional medium.

A t-shirt and takeaway away bag design for the project

Kiosk and poster mockup.

sales kiosk with a promotional panel with the breakfast offer and poster outside by stairs

Bus shelter mock ups and web banner with the finalised designs.

Advertisement on a bus shelter and a laptop with the advertisement on.
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